New Infra-structure boost Travel Fair ITE Hong Kong’s Coverage on the Greater Bay Area
SEOUL, KOREA – Media OutReach – 20 November 2018 – The Greater Bay Area (the Bay) includes Hong Kong, Macau and 9 Guangdong cities like Guangzhou and Shenzhen, China 3rd and 4th top cities, has a cumulative GDP of US$1.69 trillion and 68 million people. From these 9 cities, the 2018 edition of ITE Hong Kong, the city’s only travel fair, drew exhibitors taking nearly 20 stands and some 2000 buyers and trade visitors.
The new Mega Bridge across the Pearl River and China’s Express Rail extension to Hong Kong, which cut down travel time etc., greatly enhance linkage and integration of this world class cities cluster, thus likely boost effective coverage of ITE on the Bay and other parts of China too!
Hong Kong ranked World’s 10th largest / Asia’s 3rd largest source market by UNWTO on such spending in 2016; and in 2017 saw 2.23 million outbound to Japan, 1.54 million to Taiwan, 0.66 million to South Korea etc., and total outbound spending rose 5.8% to US$25.5 billion!
ITE’s two trade days which require registration for admission, draw 12460 buyers and visitors (Hong Kong 73%, China 21%, others 6%) and (6580 travel agents and 2567 MICE/Corporations); and 666 exhibitors (87% from abroad and China) with some 30 official pavilions including from South Korea.
Its two public days over 90000 upmarket visitors with 84% FIT; educated (42% university & 34% postsecondary) so likely English speaking, and take multiple holidays a year (13% had 6/More, 44% “3 to 5”, and 40% “1 to 2”)! Also, 63% interest in booking at fairground, 60% in online booking directly with suppliers, while 19% in joining “local” tour at destination.
ITE highlight theme travels, host over 30 seminars, events and forums for trade and professionals, and over 100 travel seminars for FIT etc. Our B2B program and B2C program include pre-show e-newsletters and onsite advertising, Business Matching, speaking opportunities, sponsorship, and assisting exhibitor holding seminars etc.
Organized by TKS Exhibition Services Ltd and supported by Ministry of Culture and Tourism of the People’s Republic of China and Hong Kong Tourism Board etc., ITE Hong Kong 2019, the 33rd ITE (leisure) and the 14th ITE MICE, will be held from June 13 to 16 at Hong Kong Convention & Exhibition Centre.