HONG KONG, CHINA – Media OutReach – 31 July 2018 – Zpecial, a local band formed 9 years ago, has regrouped in November 2017 to continue on their musical journey. On 28th July, Zpecial successfully completed their debut concert entitled <<The Impulse to Travel>>, along with the announcement of releasing their new album. The band was greeted by close to 300 HKDI (Hong Kong Design Institute) students and fans during the concert, which was filled with high energy throughout the night’s performance.
The band did encounter their fair share of difficulties during the early days such as the inability to pay rent for the band room during high school period. Even though members consisted of students and junior employees who in their first jobs, their minds were full of musical aspirations. Discontented with the mundane working lifestyle, they decided to leave their comfort zone and give their best efforts in the music industry. With undeterred passion and talents in their hearts, along with support from their alma mater (HKDI), they’ve finally achieved the feat of holding their first successful solo concert. However, this is just the beginning of a long journey ahead.
The current opportunities in the Hong Kong music industry are very limited, where launching albums and song writing are known to be no longer viable for sustainability and survival. Despite facing these limitations, Zpecial fearlessly set their sights beyond the China, Hong Kong and Macau markets and onto the global stage. During the concert, the band also announced a music collaboration with a global blockchain entertainment company, SingularDTV, where their next album will be tokenized using the company’s blockchain technology in efforts to funding, rights management and content distribution of their music. They strive to attain fame in the music industry with this technology. “We have always wanted to continue reinventing ourselves and try different approaches when creating our music … and this method of launching our new album has never been done by any artiste in Hong Kong before! We will also launch exclusive Zpecial‘s token using the same technology and generate crowdfunding for the album and build fan-base economy through a suite of decentralized applications (dAPP) empowered SingularDTV.”
SingularDTV was founded in 2016 in Switzerland and became the world’s first entertainment technology company using blockchain. It has received the 2017 Blockchain Best Industry Application Award and the 2018 World’s Most Innovative Brand Award. The current team of over 100 employees already has presence in countries such as the Switzerland, U.S., Japan and Korea before completing the setup of a base in Hong Kong in February 2018. With the deployment of blockchain technology, the company establishes a breakthrough from conventional functions of the entertainment industry by empowering all sorts of digital content creators such as independent musicians, bands, film makers, e-book writers to manage intellectual properties of their own works on blockchain instead of being restricted by major companies or intermediaries traditionally. The tokenization of Zpecial‘s new album through the use of blockchain technology not only elevates the band onto the world stage, fans can also give their direct support while enjoying the benefits that come along with its token economy. This brand new interactive format between creators and fans as brought about by SingularDTV, along with the new industrial economic model, will revolutionize the industry worldwide by empowering creators to achieve their own brands and fame.
SingularDTV will be holding a meetup session between 7pm and 9pm on 15th August. For more information and registration matters, please refer to the following website.
About Zpecial: https://www.facebook.com/zpecial.hk/