DHL Global Forwarding appoints seasoned global logistics expert George Lawson as head of Australian operations

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  • New country manager brings 26 years of experience to the role, including senior leadership positions within the Asia Pacific region and Germany
  • Lawson to focus on further raising customer growth and innovation for DHL Global Forwarding’s thriving Australian business

MELBOURNE, AUSTRALIA – Media OutReach – 23 January 2019 – DHL Global Forwarding, the leading international provider of air, sea and road freight services, has named George Lawson as Country Manager for Australia from February 1, 2019.

Lawson returns to his homeland after decades of leadership experience in the logistics industry around the globe, covering a variety of disciplines from general management, business development and operations. In his most recent role as Country Manager of DHL Global Forwarding India, Lawson grew the business to be an important profit contributor within the DHL Global Forwarding network and oversaw major improvements in employee engagement that saw his team claim a Great Place to Work® certification in 2018.

“George brings to bear an unwavering commitment to his people and customers in every role that he takes on, one which has never failed to generate impressive and sustainable business results in even the most demanding of markets,” said Charles Kaufmann, CEO, North Asia South Pacific, DHL Global Forwarding and President/Representative Director, DHL Global Forwarding Japan K.K. “For a mature market like Australia where we still see significant trade growth occurring — including year-on-year growth of exports by nearly 17% last year[1] – that sort of focus, coupled with his core strengths in related disciplines like marketing and operations, will play a major role in helping us to grow our business by delivering a world-class customer experience in every shipment.”

During his time in Germany as Global Head of Marketing, Lawson led the development of DHL Global Forwarding’s Certified International Forwarder program, now the core element of the company’s employee engagement and customer-experience program worldwide.

Lawson’s tenure with DHL started nearly 26 years ago with rapid progression into leadership roles across the Asia Pacific region, including heading operations in Singapore and leading sales and marketing for the South Asia and Pacific sub-region. He takes over in Australia from industry luminary Tony Boll, who will enter retirement after more than 50 years of service with the Deutsche Post DHL Group but will continue to advise the business for the near term.

“I am looking forward to working with an experienced and motivated team that already leads the pack in terms of service and innovation,” said Lawson of the new role. “Service to our customer forms the cornerstone of DHL Global Forwarding’s offering to businesses of all sizes worldwide, but especially so in the Australian market where enterprises are increasingly likely to have a go at expanding abroad. I am committed to using the experience I’ve gained in markets like India and Singapore — both amongst Australia’s top ten trading partners — to further strengthen our support for Australian businesses in their concerted push overseas.”

DHL — The logistics company for the world

DHL is the leading global brand in the logistics industry. Our DHL family of divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With about 360,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, energy, automotive and retail, a proven commitment to corporate responsibility and an unrivalled presence in developing markets, DHL is decisively positioned as “The logistics company for the world”.

DHL is part of Deutsche Post DHL Group. The Group generated revenues of more than 60 billion euros in 2017.


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