- Colony collaborates with Applecrumby & Fish to offer fine baby essentials at their facilities
KUALA LUMPUR, MALAYSIA – Media OutReach – JULY 31, 2018 – In an empowering drive to bring mothers back to work with a peaceful state of mind, lavish co-working space, Colony and locally grown baby wellbeing brand, Applecrumby & Fish (A&F) is coming together to prioritise these admirable everyday heroines.
“We are very excited to be working with Applecrumby & Fish, this partnership will be beneficial not just for us as a business, but to our customers as well. As a parent myself, I understand the struggle between working and caring for your baby. It is my hope that the products made available to working mums at our branches will go that one step further to making life easier for them” said Timothy Tiah, Co-Founder of Colony.
He continued, “When waiting for the right partner to be onboard in materialising this vision, the A&F brand just fits like a glove.”
With immediate effect, all Colony spaces with lactation room facility will carry A&F’s very own in-house brand products, known as Applecrumby™. In line with its brand positioning as a baby wellbeing brand, products under the Applecrumby™ range are Safe, Natural and Organic (S.N.O).
Jesmine Tan, Co-Founder of A&F explained, “Being a working mother and on top of that, a business owner myself, it is almost impossible to tear myself away from work. It is like my other baby! So, it makes perfect sense for us to collaborate with Colony. With our complimentary range of products in the facilities, mothers can touch and feel them, which is an important need. If they are convinced with what we have to offer, they can purchase them at our e-commerce platform with an exclusive Colony code valued at RM10 and a free delivery within Malaysia with orders above RM100”.
Briefly sharing her values on A&F’s inspiration for Safe, Natural and Organic product, Tan says that the idea was to ensure that these premium products reach mothers at affordable prices. “No mommy should be made to choose between safe products and the budget they have. With Applecrumby™, we hope to empower mothers with that knowledge to safeguard the health and wellbeing of their children and not having to spend a fortune”.
By providing access to S.N.O essentials, mothers who bring their child to work or is still at the breast-feeding stage can do it at ease, as both Colony @ KLCC and Colony @ Eco City are equipped with Applecrumby™ Wet Wipes, Diapers and Nursing Pads. These available product ranges are made of premium quality plant-based ingredients that are chemical and toxic free.
For more information on Colony, visit https://colony.work/ and to know more about baby wellbeing, check out www.applecrumbyandfish.com.
Colony is a co-working space and serviced office provider with the mission of reducing to help eliminate large set-up costs, improper maintenance and long-term renewal contracts. Located in the heart of Kuala Lumpur, the convenience that Colony offers in combination with its pristine Instagram worthy space provides guests the ideal working environment. The company is backed by several investors including but not limited to Oak Drive Ventures, Cornerstone Partner’s Group and family offices around the region.
About Applecrumby & Fish
Applecrumby & Fish is a parents’ inspired e-commerce platform founded in 2012 that provides fine baby essentials. As a baby wellbeing brand that believes every baby deserves access to S.N.O products, all products found in the marketplace are lovingly handpicked with premium quality and affordability in mind. With a passion to provide parents with a peace of mind by taking care of their baby’s wellbeing, a homegrown in-house brand is curated through a stringent process. Today, Applecrumby™ provides Wet Wipes, Diapers, Nursing Pads, Laundry Detergent and Bottle and Utensil Detergent made of quality plant-based ingredients that are chemical and toxic free.