Food Japan 2019 Brings Local Japanese Businesses to ASEAN’s Tables

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Food Japan

SINGAPORE – Media OutReach – October 29, 2019 – OJ Events (“Food Japan Executive Committee“) announces the arrival of Food Japan 2019. Happening at Singapore’s Suntec Convention Centre from October 31st to November 2nd, the largest ASEAN trade event dedicated to the Japanese food and beverage export industry will feature over 200 exhibitors across 40 Japanese prefectures during the 3 days. This year, over 200 new-to-market and new-to-Singapore products will be unveiled.


F&B industry professionals will learn the latest industry developments and trends in Japanese F&B, as well as connecting directly with Japanese suppliers and providers for the freshest and highest quality in ingredients, materials, equipment, and services.


Food Japan 2019 also allows visitors to sample new-to-market Japanese brands across the show floor. Trade show registration and scheduled programming details are appended at the end of the release.


Food Japan 2019’s Exclusives

Quality and region-exclusivity remains the hallmarks of Food Japan. What makes this year stand out from the rest is that Food Japan 2019 will feature a slew of region-exclusive railway-snack offerings from the likes of East Japan Railway Company., to Fukui Prefecture’s Sui Co Ltd., home to Japan’s best quality rice producing region. Products from these brands will feature food made through relationships cultivated with local businesses. Likewise, for the first time, the famed Kagoshima Fish Market will make its rare public appearance, with a live instructional for culinary professionals.


Japanese wines make a return in 2019. The likes of Nagano and Yamanashi prefectures, known for their grapes and famed as fruit producers will be showcasing their wines. Other wines from prefectures, such as Nagano, Niigata, Osaka, Tochigi and Yamagata will be making its appearance.


Understanding the Art of Japanese Sake

Food Japan 2019 intends to educate as well. In a comprehensive 90-minute workshop for F&B industry professional, 2018’s SSA Master Sake Sommelier, Sean Ou, will share with audience-participants on the different varieties of Sake, and how its taste profile can enhance food pairing choices and dining experiences.


Participants will have a taste of 4 varieties of sake, understanding their different grades, characteristics, and how to best pair them with food.

Desserts & Sake: The How-To Masterclass

Singapore’s Patisserie G Chef-Owner, Gwen Lim too will grace the trade show with her insights for food-and-beverage professionals. She will be demonstrating the versatility of Sake, through 4 delicious dessert pairings. F&B professionals stand to benefit from Gwen’s suggestions, and how to incorporate Sake as part of a regular dessert menu offering for ASEAN consumers.


“We are proud to have over 80% of Japan’s prefectures represented and participating in Food Japan 2019. As ASEAN’s largest trade event, there is really much more to the Japanese food and beverages industry than one might initially expect. As investments into Southeast Asia continues to be a key driver for international growth, we want to bridge businesses as they tap into the region’s potential, as well as cater to ASEAN’s consumers as their taste and preferences expand,” said Masanao Nishida, Director of Food Japan 2019.

Appendix I.

VenueSuntec Singapore, Halls 401 – 402
Dates31 October (Thursday) – 2 November (Saturday)


31 October – 1 November: 10.00am to 5.30pm (Trade Passes Only)

2 November: 11.00am to 4.30pm (General Public and Trade Passes)

Registration Fee (For Trade Industry Only)Trade

Online pre-registration: Free (Window closes on 28 October, 2359 hrs)

Onsite registration on event days: $20 per person

General Admission



Entry Ticket: $4 per person.


General Public

Entry Ticket: $4 per person. (Online Ticket Sales closes on 1 November, 2359 hrs) Free admission for children 12 years and below

Appendix II. Food Japan 2019 Opening Ceremony

Date & DayTimeScheduled Programme
31 October, Thursday


09.20amArrival of Guest-of-Honour

H. E. Jun Yamazaki, Ambassador, Embassy of Japan

 09.30amOpening Ceremony with Welcome Address
 09.45amSake Barrel Ceremony ‘Kagami-Biraki’ commencement, with Group Photo
 09.55amVIP Tour of Food Japan 2019
 10.00amExhibition opens, Media Tour commences

Appendix III. Food Japan 2019 Stage Programming

Date & DayTimeScheduled Programme
31 October, Thursday (Trade Only)11.30am — 12.30pmIntroduction of Kagoshima Fish Market & Special Fish Cutting Show
1.00pm — 2.00pm


Ise Foods Tamatein Workshop with

Yuko Sato, Director/Product Development and Marketing of ISE Foods Inc

Shigemasa Miki, President CEO of ISE Asia Pacific Pte Ltd

Osamu Moriyama, Executive Vice President of ISE Asia Pacific Pte Ltd

3.00pm — 4.30pmUnderstanding the Art of Japanese Sake by Sean Ou, SSA Master Sake Sommelier
1 November, Friday (Trade Only)11.30am — 12.30pmFind Products with NEC AR Navigation

Kohei Kanazawa, Project Leader, NEC Solution Innovators Ltd

1.00pm — 2.00pm


Sake Dessert Pairing by Chef Gwen, Founder and Executive Pastry Chef of Patisserie G
3.00pm — 4.30pmUnderstanding the Art of Japanese Sake by Sean Ou, SSA Master Sake Sommelier
2 November, Saturday
(Trade & General Public)
11.30am — 12.30pm






Introducing Tamatein, Smart Egg Sweets from Japan, with

Yuko Sato, Director/Product Development and Marketing of ISE Foods Inc

Osamu Moriyama, Executive Vice President of ISE Asia Pacific Pte Ltd

1.00pm — 2.00pm


Cake-o-logy & Photography hacks with C CHANNEL by Chef Alicia Wong, Head Pastry Chef of Nesuto Patisserie

Liyann Seet, @liyann_seet



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